New to this? Read it in simple words
- Companies can now claim and update their own profile inside ChatGPT.
- They can see how often ChatGPT mentions them and how many clicks they get.
- Verified online businesses in the US can add an agent that answers customers’ questions.
- Companies can pay to promote their agent with ChatGPT Ads, which OpenAI says are labelled.
- Beta
- An early version that people can use, but that may still change or have problems.
- Product feed
- A list of a shop’s products with their prices and stock, kept up to date.
- Sponsored
- Paid for by a company so that it is shown to more people.
ChatGPT already names shops and services when people ask it for advice. OpenAI once tried to sell products directly inside ChatGPT, with a checkout, and retired that effort in March, TechCrunch reports. This launch tries a different route.
Claiming a business
In Business Hub, a company claims its organisation and, once verified, updates key details and adds product feeds with prices and availability. Any eligible business in a country where ChatGPT is available can claim a profile, OpenAI says.
OpenAI did not explain how verification works. It uses “multiple verification methods” for different types of business in different markets, Benji Shomair, OpenAI’s vice president of monetization, told reporters. Shopify merchants can connect their store to make it easier.
From OpenAI’s announcement. Agents are for US businesses only, for now.
What companies see
The hub shows combined figures, such as how often ChatGPT mentions a business and how many clicks its website gets. It also lists “discovery topics”: common themes in chats where the business’s website is cited.
OpenAI says it does not share users’ conversations or Business Agent chats with businesses. The figures appear only when there are enough conversations to meet certain thresholds.
Business Agents
After claiming a profile, eligible companies can build a Business Agent. When the business appears in an answer, a user can open its profile and start a chat with the agent, for example to compare two products.
OpenAI says these chats are clearly labelled and kept separate from the user’s main ChatGPT conversation. For now, agents are open only to eligible online shops and online service businesses in the US.
Where the money comes in
Businesses can sponsor their agent and use it as the destination of ChatGPT Ads. OpenAI says sponsored placements are clearly labelled and separate from ChatGPT’s answers.
OpenAI says 1.2 billion people use ChatGPT each week. It plans to bring profiles and agents to more markets and types of business over time.
Sources
Every fact in this story comes from the sources below. Open them to check our work.
- 1
- 2Research · November 10, 2026OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google TechCrunch
- 3
- 4Research · November 10, 2026OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions The Decoder
- 5Research · November 10, 2026OpenAI lets businesses claim ChatGPT profiles and launch their own agents TNW
How the features work, and the promise not to share chats, come from OpenAI alone. OpenAI has not said how it verifies businesses.
ChatGPT lets companies claim profiles and add agents. Silicon AI News, November 11, 2026. https://siliconainews.com/stories/openai-businesses-in-chatgpt
OpenAI opens a beta for companies to claim ChatGPT profiles and add agents, but how verification works is still unexplained. How we rate the mood
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