Meta adds AI tools to catch ads that lead to child abuse
The ads look harmless but point people to illegal material outside Meta’s apps. In September, a watchdog reported hundreds of paid ads with AI-made abuse imagery on Facebook and Instagram.
Meta announced five AI tools on October 7 to find ads that quietly point people to child sexual abuse material hosted elsewhere. It says it acted on 33.2 million pieces of child sexual exploitation content on Facebook and Instagram from January to June 2026. Meta did not say how many were ads, or when the tools started.