Salesforce agrees to buy marketing firm Braze for $5.66B
Salesforce will pay $47.50 a share in cash for Braze, which sends brands’ messages to customers. It says Braze fits its AI agents, and the deal still needs approval from shareholders and regulators.
Salesforce has agreed to buy Braze, a platform that helps consumer brands send personal messages through apps, email and text, for about $5.66 billion in enterprise value. Braze shareholders get $47.50 a share in cash. The deal is expected to close in Salesforce’s fiscal year 2028.