Disney and Adobe will build AI models on Disney’s worlds
The multi-year deal gives Disney early access to Adobe’s AI tools. Adobe says the models will learn Disney’s characters, places and visual styles. Neither company gave a price or the length of the deal.
Adobe and The Walt Disney Company announced a multi-year alliance at Adobe’s MAX conference on November 9. With Adobe Firefly Foundry, Disney will get custom generative AI models built on its own properties. Adobe becomes Disney’s “Official AI Innovation Partner”.