Rights Check

Which AI rules protect you?

103 rules in 11 places · Checked October 12, 2026 · Not legal advice

Showing France, plus the rules of European Union that apply there.

When you see or hear AI-made content

9 rules

Rules on labelling AI-made images, video, voice and text, and on deepfakes of real people.

Back to the rules
FranceIn force

Label AI faces or bodies in paid posts “Images virtuelles”

If you are paid to promote something online and your post includes an AI-made image of a face or body, add the words “Images virtuelles”, clear and easy to read on every format. Retouched faces or bodies need “Images retouchées” instead.

Who must do it
Commercial influencers: people or companies paid to promote goods, services or causes online to a French audience, including those based abroad.
The law
Law no. 2023-451 of June 9, 2023 on commercial influence, article 5, as amended in 2024
Who enforces it
Criminal courts; up to one year in prison and a €4,500 fine.
Starts
June 11, 2023
Law no. 2023-451 (Légifrance)

Good to know in France: France has not yet passed the law that names its AI Act enforcers: the Senate approved it on February 18, 2026, and it is still before the National Assembly. The EU rules apply anyway, because EU regulations apply directly. Bill to adapt French law to EU law (French Senate)

A summary of the official text, not legal advice.

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Checked October 12, 2026Corrections