Rights Check

Which AI rules protect you?

103 rules in 11 places · Checked October 12, 2026 · Not legal advice

When you see or hear AI-made content

37 rules

Rules on labelling AI-made images, video, voice and text, and on deepfakes of real people.

Back to the rules
CaliforniaFrom January 1, 2027

Do not use a digital replica of a living person’s voice or likeness on products, in ads or to sell things without their prior consent. The law now says plainly that California’s right of publicity covers digital replicas, and using one to impersonate someone counts as false impersonation under criminal law.

Who must do it
Anyone using a person’s voice or likeness commercially in California.
The law
SB 1111 (Chapter 862, Statutes of 2026), Civil Code section 3344(f) and Penal Code section 540
Who enforces it
No regulator; the person can sue for $750 or their actual damages, whichever is greater, plus profits, punitive damages and fees.
Starts
January 1, 2027
SB 1111 (California Legislature)

A summary of the official text, not legal advice.

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Checked October 12, 2026Corrections