Job Check
Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
10 main tasks · most important first
Your main tasks and AI
Importance- 01Manage tracking and reporting of search-related activities and provide analyses to marketing executives.AI could speed this up, with extra tools
- 02Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.People already use AI for this at work
- 03Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.People already use AI for this at work
- 04Participate in the development or implementation of online marketing strategy.AI could speed this up, with extra tools
- 05Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.People already use AI for this at work
- 06Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.People already use AI for this at work
- 07Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.AI could speed this up, with extra tools
- 08Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.People already use AI for this at work
- 09Create content strategies for digital media.People already use AI for this at work
- 10Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.AI could speed this up, with extra tools
Tasks from O*NET® 31.0 (US Department of Labor, CC BY 4.0, changed by us), most important first. “Already use” comes from Anthropic’s data on real work chats with Claude; “could speed up” from task ratings made with GPT-4 in 2023.
Four studies, side by side
None is a forecast of job loss65%of this job’s work time goes to tasks that people already do with Claude at work, counting tasks where AI only helps as half (2026).Anthropic, 2026
55%of this job’s tasks an AI model could do in half the time, counting tasks that need extra tools as half (rated in 2023).Eloundou, Manning, Mishkin and Rock, 2023
Above 97% of jobsin how often and how well AI helped with this job’s work in Microsoft Copilot chats (2024 data).Microsoft Research (Tomlinson et al.), 2025
Your human edge
AI touches every main task of this job in some way. Your edge is judgment: knowing when AI’s work is right, and checking it before it counts.
AI tools for your work
Official connectors that let an AI assistant work inside the apps marketers use. Each is made by the app’s own maker.