Job Check
Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
10 main tasks · most important first
Your main tasks and AI
Importance- 01Respond to requests for information from the media or designate an appropriate spokesperson or information source.People already use AI for this at work
- 02Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.People already use AI for this at work
- 03Post and update content on the company's Web site and social media outlets.AI could speed this up a lot
- 04Write press releases or other media communications to promote clients.People already use AI for this at work
- 05Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.Mostly human for now
- 06Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.AI could speed this up, with extra tools
- 07Coach client representatives in effective communication with the public or with employees.People already use AI for this at work
- 08Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.People already use AI for this at work
- 09Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.People already use AI for this at work
- 10Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.AI could speed this up, with extra tools
Tasks from O*NET® 31.0 (US Department of Labor, CC BY 4.0, changed by us), most important first. “Already use” comes from Anthropic’s data on real work chats with Claude; “could speed up” from task ratings made with GPT-4 in 2023.
Four studies, side by side
None is a forecast of job loss45%of this job’s work time goes to tasks that people already do with Claude at work, counting tasks where AI only helps as half (2026).Anthropic, 2026
59%of this job’s tasks an AI model could do in half the time, counting tasks that need extra tools as half (rated in 2023).Eloundou, Manning, Mishkin and Rock, 2023
Above 98% of jobsin how often and how well AI helped with this job’s work in Microsoft Copilot chats (2024 data).Microsoft Research (Tomlinson et al.), 2025
Your human edge
The main tasks with no real AI use seen and no big speed-up expected. This is where your skill counts most today.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
AI tools for your work
Official connectors that let an AI assistant work inside the apps writers and editors use. Each is made by the app’s own maker.