Job Check
Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
10 main tasks · most important first
Your main tasks and AI
Importance- 01Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Mostly human for now
- 02Assign, supervise, and review the activities of public relations staff.AI could speed this up, with extra tools
- 03Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.People already use AI for this at work
- 04Develop, implement, or maintain crisis communication plans.AI could speed this up, with extra tools
- 05Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.People already use AI for this at work
- 06Manage communications budgets.AI could speed this up, with extra tools
- 07Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.People already use AI for this at work
- 08Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.AI could speed this up, with extra tools
- 09Observe and report on social, economic, and political trends that might affect employers.AI could speed this up, with extra tools
- 10Draft speeches for company executives and arrange interviews and other forms of contact for them.People already use AI for this at work
Tasks from O*NET® 31.0 (US Department of Labor, CC BY 4.0, changed by us), most important first. “Already use” comes from Anthropic’s data on real work chats with Claude; “could speed up” from task ratings made with GPT-4 in 2023.
Four studies, side by side
None is a forecast of job loss23%of this job’s work time goes to tasks that people already do with Claude at work, counting tasks where AI only helps as half (2026).Anthropic, 2026
55%of this job’s tasks an AI model could do in half the time, counting tasks that need extra tools as half (rated in 2023).Eloundou, Manning, Mishkin and Rock, 2023
Above 74% of jobsin how often and how well AI helped with this job’s work in Microsoft Copilot chats (2024 data).Microsoft Research (Tomlinson et al.), 2025
Your human edge
The main tasks with no real AI use seen and no big speed-up expected. This is where your skill counts most today.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
AI tools for your work
Official connectors that let an AI assistant work inside the apps marketers use. Each is made by the app’s own maker.