Job Check
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
10 main tasks · most important first
Your main tasks and AI
Importance- 01Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.People already use AI for this at work
- 02Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.People already use AI for this at work
- 03Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.People already use AI for this at work
- 04Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Mostly human for now
- 05Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.AI could speed this up, with extra tools
- 06Develop pricing strategies, balancing firm objectives and customer satisfaction.People already use AI for this at work
- 07Initiate market research studies, or analyze their findings.AI could speed this up, with extra tools
- 08Compile lists describing product or service offerings.AI could speed this up a lot
- 09Consult with product development personnel on product specifications, such as design, color, or packaging.AI could speed this up, with extra tools
- 10Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.AI could speed this up, with extra tools
Tasks from O*NET® 31.0 (US Department of Labor, CC BY 4.0, changed by us), most important first. “Already use” comes from Anthropic’s data on real work chats with Claude; “could speed up” from task ratings made with GPT-4 in 2023.
Four studies, side by side
None is a forecast of job loss32%of this job’s work time goes to tasks that people already do with Claude at work, counting tasks where AI only helps as half (2026).Anthropic, 2026
50%of this job’s tasks an AI model could do in half the time, counting tasks that need extra tools as half (rated in 2023).Eloundou, Manning, Mishkin and Rock, 2023
Above 64% of jobsin how often and how well AI helped with this job’s work in Microsoft Copilot chats (2024 data).Microsoft Research (Tomlinson et al.), 2025
Your human edge
The main tasks with no real AI use seen and no big speed-up expected. This is where your skill counts most today.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
AI tools for your work
Official connectors that let an AI assistant work inside the apps marketers use. Each is made by the app’s own maker.