Job Check
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
10 main tasks · most important first
Your main tasks and AI
Importance- 01Prepare reports of findings, illustrating data graphically and translating complex findings into written text.People already use AI for this at work
- 02Seek and provide information to help companies determine their position in the marketplace.People already use AI for this at work
- 03Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.People already use AI for this at work
- 04Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.People already use AI for this at work
- 05Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.People already use AI for this at work
- 06Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.People already use AI for this at work
- 07Measure and assess customer and employee satisfaction.AI could speed this up, with extra tools
- 08Monitor industry statistics and follow trends in trade literature.AI could speed this up, with extra tools
- 09Direct trained survey interviewers.AI could speed this up, with extra tools
- 10Measure the effectiveness of marketing, advertising, and communications programs and strategies.People already use AI for this at work
Tasks from O*NET® 31.0 (US Department of Labor, CC BY 4.0, changed by us), most important first. “Already use” comes from Anthropic’s data on real work chats with Claude; “could speed up” from task ratings made with GPT-4 in 2023.
Four studies, side by side
None is a forecast of job loss65%of this job’s work time goes to tasks that people already do with Claude at work, counting tasks where AI only helps as half (2026).Anthropic, 2026
50%of this job’s tasks an AI model could do in half the time, counting tasks that need extra tools as half (rated in 2023).Eloundou, Manning, Mishkin and Rock, 2023
Above 97% of jobsin how often and how well AI helped with this job’s work in Microsoft Copilot chats (2024 data).Microsoft Research (Tomlinson et al.), 2025
Your human edge
AI touches every main task of this job in some way. Your edge is judgment: knowing when AI’s work is right, and checking it before it counts.
AI tools for your work
Official connectors that let an AI assistant work inside the apps marketers use. Each is made by the app’s own maker.