Job Check
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
10 main tasks · most important first
Your main tasks and AI
Importance- 01Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.People already use AI for this at work
- 02Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.AI could speed this up, with extra tools
- 03Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.AI could speed this up, with extra tools
- 04Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.AI could speed this up, with extra tools
- 05Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.AI could speed this up, with extra tools
- 06Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.AI could speed this up, with extra tools
- 07Prepare budgets and submit estimates for program costs as part of campaign plan development.AI could speed this up, with extra tools
- 08Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.AI could speed this up, with extra tools
- 09Analyze the effectiveness of marketing tactics or channels.People already use AI for this at work
- 10Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.AI could speed this up, with extra tools
Tasks from O*NET® 31.0 (US Department of Labor, CC BY 4.0, changed by us), most important first. “Already use” comes from Anthropic’s data on real work chats with Claude; “could speed up” from task ratings made with GPT-4 in 2023.
Four studies, side by side
None is a forecast of job loss17%of this job’s work time goes to tasks that people already do with Claude at work, counting tasks where AI only helps as half (2026).Anthropic, 2026
48%of this job’s tasks an AI model could do in half the time, counting tasks that need extra tools as half (rated in 2023).Eloundou, Manning, Mishkin and Rock, 2023
Above 64% of jobsin how often and how well AI helped with this job’s work in Microsoft Copilot chats (2024 data).Microsoft Research (Tomlinson et al.), 2025
Your human edge
AI touches every main task of this job in some way. Your edge is judgment: knowing when AI’s work is right, and checking it before it counts.
AI tools for your work
Official connectors that let an AI assistant work inside the apps marketers use. Each is made by the app’s own maker.