Robinhood announced Robinhood Agents on September 29 at its HOOD Summit in Houston. Customers can set up an AI agent in the mobile app that researches investments and trades stocks, options and crypto from a separate account they fund. OpenAI’s GPT-6 Luna is free until December 31, and other models are billed per use.
New to this? Read it in simple words
- Robinhood is an app where people buy and sell stocks and crypto.
- Customers can now set up an AI helper that researches and trades for them.
- By default, the customer must approve each trade, but this can be switched off.
- If the AI makes a bad trade, the customer carries the loss.
- AI agent
- An AI that can take actions on its own, not only answer questions.
- Promotion
- A special offer for a limited time, here a free AI model.
- Default
- The setting you get if you do not change anything.
How it works
A customer picks an AI model for the agent. Robinhood names OpenAI’s GPT-6 Luna, and Fortune, which saw a demonstration, says GPT-6 Sol and Anthropic’s Opus 4.8 are also on offer.
The agent can research investments, analyse a portfolio and place trades, Robinhood says. It trades only in a dedicated account that the customer funds. It can see the customer’s other accounts but cannot trade in them.
Trade approvals are on by default, according to Robinhood’s support pages. Customers can switch them off and let the agent trade on its own. Robinhood lists “Loops”, which would repeat a strategy on a schedule, as coming soon.
From Robinhood’s product, support and promotion pages.
What it costs
GPT-6 Luna is free from September 29 until December 31, in a promotion that Robinhood can end early. Other models are charged at standard token rates from a prepaid balance.
Robinhood declined to say whether it shares revenue with the AI companies, Yahoo Finance reports. The company told Yahoo Finance that it is rolling the agents out to customers at random over the coming weeks.
Robinhood also announced perpetual futures and earnings contracts, and said weekend stock trading is coming early next year.
Who carries the risk
“You are responsible for your agent’s actions,” Robinhood tells customers. It says it does not control, supervise, monitor, recommend or audit the agents.
Its risk notice warns that agents “may behave in unexpected ways” and that customers could lose their entire investment. Data shared with the chosen AI provider leaves Robinhood’s security environment, it adds.
Robinhood has not measured how customers using agents perform compared with other strategies, Yahoo Finance reports. Fortune notes that eToro, Public and Coinbase already let users connect their own agents.
Sources
Every fact in this story comes from the sources below. Open them to check our work.
- 1
- 2Research · September 29, 2026Robinhood just rolled out trading agents to millions—and investing may never be the same Fortune
- 3Research · September 30, 2026Robinhood is rolling out agentic AI trading accounts for the masses Yahoo Finance
- 4Primary source · September 29, 2026Newsroom: Robinhood Puts the Power of Hedge Funds in Every Trader’s Pocket Robinhood
We read Robinhood’s product, support and promotion pages and compared Fortune and Yahoo Finance. We could not open Robinhood’s announcement itself, only its summary in the newsroom. The usage figure is Robinhood’s own. We leave out a figure for daily agent activity that reports give differently, and Fortune’s report that all customers get access this week.