Higgsfield, which makes AI tools for video, told Bloomberg on September 24 that its annualized revenue run rate has passed $1 billion. The company calculates it from its latest four weeks of revenue. Demand is strongest from brands that make video ads, Bloomberg reports.
New to this? Read it in simple words
- Higgsfield makes AI tools that help businesses create videos, mostly for advertising.
- It says its sales are now running above $1 billion a year.
- That figure is its last four weeks of sales multiplied by 13, not a full year.
- The numbers come from the company and have not been checked by auditors.
- Run rate
- An estimate of yearly sales, made by stretching a short period of sales over a full year.
- Valuation
- How much investors say a company is worth.
- Series B
- A company’s second big round of money from investors.
How the number is made
Mashrabov told Bloomberg that the figure is Higgsfield’s revenue from the latest four weeks, multiplied by 13. It is a snapshot of recent sales, not a year of revenue already earned.
AdExchanger called it “not a rock-solid metric”. Seasonal swings in advertising can make a short window look much better or worse than a full year.
Short windows are common in AI. AdExchanger noted that Anthropic has used a similar one-month lookback.
All figures are Higgsfield’s own and are not audited.
Growth, according to the company
Higgsfield says its run rate was about $200 million at the end of 2025, $500 million in June, and $700 million in August.
RuntimeWire notes that the earlier figures may have used different time windows, so they are not strictly comparable.
Bloomberg reports that revenue from business customers under contract is up tenfold since June. Demand is strongest from brands that sell directly to consumers and make video ads.
Mashrabov described a “snowball effect”: once businesses see a return on AI-made ads, “they keep generating more and more.”
Money in, and the risks
In August, Higgsfield raised $400 million in a Series B round led by DST Global, at a valuation of $5.4 billion.
It depends on video models built by other companies, some of which also compete with it. Trending Topics reports that its gross margins have been positive since early 2026.
Startup Fortune warns that a cut in marketing budgets could quickly hit a company that relies on ad clients.
Sources
Every fact in this story comes from the sources below. Open them to check our work.
- 1Primary source · September 24, 2026AI Video Startup Higgsfield Says It Tops $1 Billion Run Rate Bloomberg
- 2Research · September 25, 2026Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard To Find A Good Partner(ship) AdExchanger
- 3Research · September 25, 2026Higgsfield says its four-week revenue pace tops $1B annualized RuntimeWire
- 4
- 5Research · September 24, 2026Higgsfield Says It’s on Pace to Hit a $1 Billion Revenue Run Rate Startup Fortune
Bloomberg’s article is behind a paywall, so we relied on AdExchanger, RuntimeWire, Trending Topics, and Startup Fortune, which cite it and the company. All revenue figures are Higgsfield’s own and have not been audited. Where reports differed, we left the figure out.