New to this? Read it in simple words
- Meta began rolling out “Your algorithm” on Facebook on October 13.
- People can choose topics they want to see in Feed and Reels.
- They can also write in their own words what they want, Meta says.
- Meta says AI language models turn these words into changes to the feed.
- Algorithm
- The set of rules a computer follows. On social media, it decides which posts each person sees.
- Large language model
- An AI system trained on huge amounts of text, so it can understand and write normal language.
- Reels
- Short videos on Facebook and Instagram, shown one after another.
Social media feeds decide what people see from what they watch, like and skip. On October 13, Meta said Facebook users can now also tell the feed what they want.
What changes on Facebook
Meta is rolling out “Your algorithm” for Facebook’s Feed and Reels. It has not said which countries get it first, or when every user will have it.
The controls open from the redesigned three-dot menu on posts. There, people can add and manage the topics they want to see. Engadget also found a list of topics marked “not interested”.
After someone taps Interested or Not interested, Facebook may ask follow-up questions that they can answer in their own words, Meta says. Engadget describes a text box inside the menu for the same purpose.
How Meta describes “Your algorithm” on Facebook on October 13; the same-session change is Meta’s claim.
Meta’s bet on language models
“Now, large language models are helping us take a genuine leap forward,” Meta wrote.
Meta says these models can take in “the interests, context, and intent behind natural language”. It also says the feed changes “within the same session”, so a request works right away.
Meta gave no numbers, such as test results or how many people use the controls. No outside group has tested how well they work.
From Instagram and Threads to Facebook
Instagram got its own “Your Algorithm” tool for Reels in December 2025, starting in the United States. Threads added a similar feature, “Dear Algo”, in February 2026.
Meta says it combines what people write “with everything we already understand about what you enjoy”. It has not said how long it keeps these requests, or whether they are used for anything other than the feed.
Sources
Every fact in this story comes from the sources below. Open them to check our work.
- 1Primary source · October 13, 2026Your Algorithm, Your Words: New Ways to Shape What You See on Facebook Meta
- 2
- 3Research · October 13, 2026Don’t like your Facebook feed? Meta wants to know what you want to see instead Engadget
- 4
- 5Research · December 10, 2025Instagram’s new ‘Your Algorithm’ tool gives you more control over the Reels you see TechCrunch
- 6Research · February 11, 2026Threads’ new ‘Dear Algo’ AI feature lets you personalize your feed TechCrunch
What the language models do is Meta’s own description, and Meta gave no numbers. Reporters describe where the controls sit in the app a little differently.
Facebook users can now steer their feed in their own words, but Meta hasn’t said how long it keeps those requests. How we rate the mood